01 / THE MARK
Logo and icons
The Thora Cloud mark is a cloud carrying a forward-leaning T. Use the files below exactly as supplied.
Clear space
Keep a margin of at least one quarter of the mark's height free of text and graphics on every side.
Minimum size
Reproduce the mark no smaller than 24 pixels wide on screen. Below that, use the square icon.
Please don't
Stretch or squash the mark, recolour it outside the palette, add shadows or outlines, rotate it, or set it on busy or low-contrast imagery.
Need vector artwork?
For print or large-format use, request the master files from hello@thora.cloud.
02 / COLOUR
Palette
Thora Orange carries the brand. Night sets the stage. Select any swatch to copy its value.
Constellation accents
Each Thora site gives its constellation a spectrum of its own. These are the accents of the company site, always returning to Thora Orange for the mark.
03 / TYPOGRAPHY
Type
Two typefaces and a monospace for labels. All are free to use.
Infrastructure that works with you.
Headlines and the wordmark. Medium weight, tightly tracked at −0.05em.
Agents prepare the change. People decide what goes live.
Body copy, navigation, and interface text, from 400 to 700.
01 / MISSION
Kickers, tags, and metadata. Uppercase, widely tracked.
04 / MOTION
The constellation
Every Thora site shares a field of dots that forms emblems as you scroll and resolves into the Thora Cloud mark.
Form
Dots are distributed evenly along each emblem's outline, so every shape is drawn from the same swarm.
Flow
Transitions follow the reader's scroll, and each dot takes its own curved path with its own timing.
Rest
A formed emblem breathes, its dots trace small orbits, and pulses of light travel its outline.
Resolve
The journey ends on the Thora Cloud mark, at the same size and position on every Thora site.
05 / NAMING
How we write our name
Thora Cloud
Two words, both capitalised. Use the full name on first reference, never "Thora" alone and never "ThoraCloud".
The family
Initiatives take the Thora name followed by their focus: Thora Labs and Thora Gaming.
Domains
Write domains in lowercase: thora.cloud, about.thora.cloud.
Our parent
Thora Cloud is a BZ Family company.
06 / BOILERPLATE
About Thora Cloud
Approved descriptions for articles, listings, and event programmes.
Thora Cloud is an agent-native cloud platform. It brings sites, compute, DNS, private Git, and storage into one place that people and their AI agents can operate together, with every public change approved by a person.
Thora Cloud is building an agent-native cloud. The platform brings sites, compute, DNS, private Git, and storage into a single organization, and it speaks the Model Context Protocol so that the assistants and agents people already use can operate that infrastructure directly. Agents handle the preparatory work, from commits to private previews, while anything that reaches the public waits for human approval. Thora Cloud is a BZ Family company. Learn more at about.thora.cloud.
PRESS
Writing about Thora Cloud?
We are happy to help with interviews, background, product access, and artwork.